Branding Management Strategy: Dealing With Trademark Congestion and Depletion

There are certain issues that brand owners seem to universally struggle to manage. One issue is infringement and unauthorized use of their trademarks, but another interesting phenomenon are the concepts of trademark congestion and depletion. In this episode of Trending Now - An IP Podcast, Janet Cho and Courtney Reigel offer some insight for brand owners regarding trademark depletion and congestion, and strategies for taking such developments into account in a brand owner’s management plan.